Amazon want to do business to China. the way I want to write like this: first, the Chinese communication style. ex: indirect , high context, contextual communication style. U can refer to hofstede's cultural dimension, Chinese value community, power distance is high. Furthermore, negotiation style. Ex:relationship is important,build relationship first. Second, the current communication style of Amazon to external environment. ex: advertisement. the proposed external communication for amazon. Third, the current internal communication of amazon is downward communication and so on. The proposed internal communication for Amazon such as upward communication. Read the PPT and sample plan. they have most of the info in it. The project has to relate to course PPT.