i'm asked to analyze the case from a CEO perspective.. the assignment asks to address these questions 


(1) the firm’s introduction information 
(3) the firm’s current strategy, 
(4) key success factors, 
(5) strategic alternatives, 
(6) your strategic recommendation, 
(7) your action plan to execute the selected strategy


In addition, it requires to integrates and reflects concepts from the assigned book , like mission , vision, strategic goals , external and internal environment, competitive advantage or anything that applies .. etc
* i will attach a copy of the case and a copy of the book's components of the two parts..

note * the paper should be single spaced 


please work with me step by step.. i will provide any required help