Why is college education important to you?  Do you want to inform people of the potential a college education offers for one's future?  Do you want to inform your audience about the services provided at several institutions?  Do you simply want to tell your story as to how and why you came to college and why you think that is important?  Again, there are many things you can include, but ultimately the final product is up to you.  Notice how I'm using Ballenger's suggestions of asking questions?  Many of you mentioned this when it comes to what you learned about writing.  So put your words into practice, and write a little something about yourself and your thoughts.