Rangan, K., Chase, L., & Karim, S. (2015). The truth about CSR. Harvard Business Review, 93(1/2), 40-49.

The key obligation of any company is to maximize the wealth of the shareholders in the company as Rangan et.al (2015) argues in their article, The truth about CSR, then again with increased consumer knowledge of the market dynamics it has become crucial for companies to go out of the way to craft positive public image which is the basis of Corporate Social Responsibility (CSR). This paper will therefore do an in-depth analysis of the article understanding of the concept true CSR while revealing actual applications by companies to show the positive impacts of encouraging corporate involvement in the society. The idea that companies have misused the idea of CSR to further their profit making goals centralizes the ideas of the article.

The nature of the article could have been written on the backdrop of increased organizational involvement on various theatres of CSR that produced different results. From the authors’ arguments we note the emphasis on a company ability to decide on what kind of social responsibilities to take on, the decisions made by the board of the company, in this case is considered to be different legal person from its owners, should not be affected by what the major stakeholders believe should have been done. Actually the checks and balances gained by a company by proactive involvement in the social welfare change of it environ, will eventually be gainful to the company.