Business Plan

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Table of Contents

1.0 EXECUTIVE   SUMMARY.. 3

1.1Objectives. 3

1.2Mission. 4

1.3Keys to success. 4

2.0 Company Summary. 5

2.1 Start-up Summary. 5

3.0 Products and Services. 5

4.0 Market Analysis Summary. 6

4.1Target Market Segmentation Strategy. 7

5.0 Strategy and Implementation Summary. 8

5.1 Sales Forecast 8

6.0 Web Plan Summary. 9

6.1Marketing strategy of the website. 9

6.2 Sales strategy. 10

7.0 Management Summary. 10

8.0 Financial Plan. 10

8.1 Start-up funding. 11

8.2   Important Assumptions. 12

References

1.0 EXECUTIVE   SUMMARY

Majority of the population in the U.S. is not impressed with how most funeral homes handle the bodies of their loved ones, therefore they are left having a feeling of not served properly. In this plan, strategies have been outlined through which the Mathew Serenity Funeral Home will operate and bring change to the funeral provision service sector .The plan also outlines how it will use the finances it acquires. The home will cover the whole of Miami Dade to West Palm