Technology Applications 
Essay Objective: Analyze the components of the entrepreneurial consumer decision-making process.
Introduction: Data warehousing and data mining are essential information systems that can validate and/or highlight strategic business advantages. The process of capturing the right data from key data repositories can deliver indispensable analytical results to deliver revenue opportunities that would otherwise be possible.
Deliverable: Written Assignment 2 to 3 pages exclusive of title and reference pages applying APA formatting
Activity Details
Perform the following steps:
Step 1: Introduction
Begin with an introductory paragraph that explains the difference between data mining and data warehousing. Further describe how many organizations are using information systems to capture and extrapolate intelligence by means of data mining and data warehousing for opportunistic business purpose.
Step 2: Research and Content
Research the Internet and identify at least two companies that are or might be using data warehousing and data mining information system design for business purposes. This could be to better plan for new products, better understand consumer behavior, learn about existing and potential future customers, or many other possibilities.
Describe how the companies selected are already using or are likely using data mining techniques to make their business or organizational decisions
Describe how the companies selected are already using or are likely using data warehousing techniques to analyze data for strategic business advantage
Explain why data storage design is critical to achieve effective and efficient data warehousing capability
Describe the relationship of data mining and data warehousing. Answer why is data when properly warehoused easier to mine?
Step 3: Conclusion Summary
For the conclusion paragraph state the reason why companies design information systems with data warehousing and data mining capability. Briefly explain how companies use data warehousing and data mining information analytics to make well informed business decisions plus leverage this information strategically for opportunistic business purposes. Support your conclusion with one or two key discoveries per your research of selected companies.
Essay Rubric 
APA Styles