Mini-Project 4 Instructions

Digital Media

Part 1 Banner Ad – Using the Tagline and Advertising Design created in Discussion Board 2 and Mini-Project 2 and carrying the theme you began in Traditional Media Advertisements selected in Mini-Project 3, create a banner ad that can be used to promote your company’s brand on the internet. Remember that consistency is key in Integrated Marketing Communications.  Explain the media strategy of the banner ad, including website(s) and target audience.

Part 2 Viral Marketing – Create a marketing message and graphic to be passed from one consumer to another through social media (viral marketing). Passive customers may “like” a message, but engaged customers “share” a coupon, video, or promotion. See Figure 9.12 in Clow and Baack, Keys to Successful Viral Marketing. Explain the social media strategy, including social media sites and target audience.

Submit Mini-Project 4 by 11:59 p.m. (ET) on Monday of Module/Week 5.