Framing Homework--due Monday, --no late work accepted.

In class: https://www.youtube.com/watch?v=htgP3bnMbLI https://www.youtube.com/watch?v=RytyWu3zUq8 Homework: (You may work alone or with 1 other classmate).

1) Read the following articles. https://www.theguardian.com/science/head-quarters/2017/jul/20/the-power-of-framing-its-not-whatyou-say-its-how-you-say-it

http://www.berkeleyside.com/2017/05/02/berkeley-author-george-lakoff-says-dont-underestimatetrump/ http://www.frameworksinstitute.org/assets/files/PDF/FramingPublicIssuesfinal.pdf

mainly focus on Parts I and IV--I have taken the grading rubric (below) from the checklist from Part IV .

2) Select a major issue that concerns you.

The issue can be local, state, national, or some combination. Do not use any of the issues from the articles or class videos.

3) For your issue, explain how that issue is being "framed" currently. Now, you must create a "reframing" strategy to gain public support.

a) Write a short paper (no more than 1-2 pages double-spaced). In your paper, explain your strategy to re-frame the issue. Answer the questions from the Project Checklist below. Tell me what format your project (see part b) will take. Explain why you chose this format to convey your new framing of this issue. Turn this paper into me in hard copy form. (40 pts)

b) Now, create a product which encourages people to change their minds or "accept" the new frame you are creating (e.g. powerpoint slide, short video, poster, song, twitter campaign, etc). If your product can be printed out (preferred), please attach to your short paper. If it needs to be sent as a file, please email it to me with your full names and class time) in the subject line. Address the questions from the Project Checklist below. (60 pts)

c) (for those working with partners): Add a page to the short paper explaining the responsibilities of each partner in the project. Project Checklist: (Excerpted and adapted from http://www.frameworksinstitute.org; part IV) Context: What is this about? What is the old or default frame that you are trying to change? Audience: Who is your intended audience? Is your message strategically oriented to the intended audience? Did you tell people explicitly how they can help and/or how they can stay informed? Values: Did you introduce a value like responsibility, stewardship, or fairness? Did you reinforce your message by using words, images, and/or metaphors? Models: Did you show that solutions exist? Did you inspire optimism and give evidence that the situation can be improved? Can the audience tell who created the problem and who should fix it? Tone: Did you stay reasonable in tone, avoiding inflammatory personal or partisan attacks? Visuals: Do your visuals make the same points that your words make? Are they organized to support a coherent story? Did you use numbers sparingly? Did you first tell what they mean? Did you present them in a way most people can understand?