Task is to revise section  3.3. Five Force analysis and Industry Attractiveness.

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Five Forces analysis and Industry Attractiveness

3.3.1.   The Threat of New Entrants

In every market industry, the threat of new entrants in one of the five forces enhancing competitive pressures on the current participants in the industry. The existing industry members are branded as the strong candidates to attract new and more customers in the unexploited market segments. The entry threats of potential new entrants in the industry are stronger when newcomers are expecting to make huge profits, and buyer demands for the product are high among other aspects (Grundy, 2016). The entry threats are weaker when entry barriers are high, and buyer demands stagnant among other factors. The major competitors of Cinemark movie theatres in the market are the AMC Entertainment Holdings, Carmike Cinemas and Regal entertainment group (White, 2013). We, however, have others in the lower quarters fighting for the same similar spaces. Cinemark company risks l

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