Homework help > Define marketing and describe why it is important ... > Published by: Professor Henry 3 years ago
By: Professor Henry
Subject: Health care and Life Sciences
Answered

Define marketing and describe why it is important for all healthcare managers to understand the key components of the marketing concept. ...[Show More]

3 years ago


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Marketing refers to activities carried by given institution with aim of developing, presenting and exchanging of goods or services with the aim of giving value to the customers as well as the community. It is specifically important for healthcare managers to note the value orientation in marketing and not just having a focus on making sells.

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