Homework help > ExchangeHunterJumper.com: Building a brand with So... > Published by: Steve 4 years ago
By: Steve
Subject: IT/Web
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ExchangeHunterJumper.com: Building a brand with Social Marketing. Find a site on the Web that offers classified ads for horses. Compare this site to ExchangeHunterJumper.com in terms of the services offered (the customer value proposition). What does the Exchange offer that other sites do not? ...[Show More]

4 years ago


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One of the web sites that I visited that offers ads for horses is Bigeq.com. One outstanding difference between ExchangeHunterJumper.com and Bigeq.com is that ExchangeHunterJumper.com website has a got a dynamic response website with well laid layout. Its ads and information are updated continually. The photos are of high quality that gives a clean clear picture of the horse. Bigeq has a static website its ads remains constant once the user post the ad. Also the videos offered by Bigeq are of low quality as compared to that of Exchange. The text of on the website on Exchange is clear and readable; the one that Bigeq used is a bit blurred. The description of the horse on Exchange is done in an appropriately manner, this is attributed to an effective screening system that Exchange subject their horses to before they are posted. Bigeq do not screen their horses, sellers are free to post them anyhow (Bigeq, 2018).

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