Homework help > What are web analytics and how are they used?... > Published by: CPA Guru 1 year ago
By: CPA Guru
Subject: IT/Web
Answered

What are web analytics and how are they used? ...[Show More]

1 year ago


Answer the Question above

Answers (1)

When you can’t seem to find the right answers

Get a step-by-step solution written by a professional tutor


Web analytics involved the reporting, recording, measurement, and analysis of website data. This activity is entailed in accessing website data in relation to user behavior to understand user behavior trends and patterns to formulate strategic means through which organization meet their goals through enhanced marketing practices or improving user experience on the website (Eason, 2014). For organizations running e-commerce platforms, website analytics enable them to develop strategic marketing campaigns for their online audience which drives visits to the website increasing their online sale and general user activity on their online platforms.

By Evans 1 year ago . Marked as helpful (182). Marked as unhelpful (149)