Homework help > What are web analytics and how are they used?... > Published by: CPA Guru 1 year ago
By: CPA Guru
Subject: IT/Web

What are web analytics and how are they used? ...[Show More]

1 year ago

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Web analytics involved the reporting, recording, measurement, and analysis of website data. This activity is entailed in accessing website data in relation to user behavior to understand user behavior trends and patterns to formulate strategic means through which organization meet their goals through enhanced marketing practices or improving user experience on the website (Eason, 2014). For organizations running e-commerce platforms, website analytics enable them to develop strategic marketing campaigns for their online audience which drives visits to the website increasing their online sale and general user activity on their online platforms.

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