Homework help > Q1: What did Eisner do to rejuvenate Disney? Speci... > Published by: Professor Henry 2 years ago
By: Professor Henry
Subject: Business Management
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Q1: What did Eisner do to rejuvenate Disney? Specifically, how did he increase net income in his first four years? (We focus on the period from 1984 to 1988) ...[Show More]

2 years ago


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In 1984, Eisner Michael was appointed the CEO of the Walt Disney Company, and he came in and implemented a raft of measures to rejuvenate the company. His primary focus was to increase media coverage of the company. During the first four years when he took charge, he implemented the following measures; Stimulating the animation division; his primary role was to revitalize the animation division of Disney. His approach to tackling this is employing new and talented individuals in the company. He also directed a large junk of finances to the animation technologies that improved the quality of movies created (Leonard,2020).

Investing in new attraction sites and parks: Leonard (2020) highlights that having new parks was attractive to its content consumers. That inspired him to direct more company resources to have new attraction sites and parks. During his tenure, he oversaw the opening of Tokyo Disneyland in 1983, and in 1987 there were plans to open a new park in Florida. Expanding revenue stream; During his tenure, Eisner oversaw the expansion of Disney to other revenue streams, such as investing in the retail stores publishing industry, which would act as a source of more revenue to the company in addition to the existing channels.

With all these strategies, the company doubled its revenue from $ 68 million to $226 million in 1998. Eisner's strategies worked, and he was recognized as the person who rejuvenated Disney to success.

Reference

Leonard, D. A. (2020). "A Mouse in the Boardroom: Michael Eisner's Disney." In Winning the Reputation Game: Creating Stakeholder Value and Competitive Advantage (pp. 23-44). Springer International Publishing.

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